Record Time, Cool Summer Comfort
From $20.00
- All Australian orders for Art are Hand Made in Noosa, Australia (*International orders are printed overseas)
- We use 100% Cotton, textured canvas NOT the cheaper plastic looking, Poly-Cotton
- Free image manipulation such as removing red-eye, straightening horizons and lightening the image if needed
- Art is delivered ready to hang on the wall, straight to your door
- Carefully bubble wrapped and boxed to prevent damage in transit
- Free choice of 6 wrapping types
- Every canvas print is stretched by hand on a thick, 1.5” quality kiln-dried pine wood stretcher frame
- Protected with invisible spray UV laminate against fading in the harsh Australian climate, our art shouldn’t fade for up to 70 years!
The Canvas Prints Perth Difference
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The 1920 advertisement titled Record Time, Cool Summer Comfort was a striking example of early 20th-century commercial illustration, created for The House of Kuppenheimer, a prominent American men’s clothier. The advert, created by Joseph Christian Leyendecker, captured the spirit of the Jazz Age, blending aspirational lifestyle imagery with the promotion of fine summer suits. It featured a dynamic composition portraying a lively summer setting, likely aimed at affluent men who sought both style and comfort in their warm-weather attire. The artwork was typical of the era’s advertising, utilising detailed illustration and vibrant colours to communicate a sense of sophistication and leisure.
The central image depicted a group of elegantly dressed men enjoying an afternoon at what appeared to be a country club or an exclusive social gathering. The scene exuded a relaxed yet refined atmosphere, reinforcing the idea that Kuppenheimer’s lightweight suits allowed for effortless movement and stylish comfort, even in the height of summer. The artist’s attention to detail was evident in the fine rendering of fabrics, ensuring that the quality of the garments was at the forefront of the advertisement. The confident postures and engaging expressions of the figures further emphasised the aspirational appeal of Kuppenheimer’s clothing, positioning it as an essential element of the modern gentleman’s wardrobe.
Typography played a crucial role in the design, with the bold and elegant lettering complementing the artistic elements of the advert. The phrase Record Time, Cool Summer Comfort was prominently displayed, reinforcing the idea that Kuppenheimer’s suits were both stylish and practical. The overall layout adhered to the design conventions of the time, where illustration and text were seamlessly integrated to create a visually compelling message. The use of warm, inviting tones and precise shading techniques contributed to the advert’s striking visual appeal, making it stand out in magazines and newspapers of the era.
As a historical piece, Record Time, Cool Summer Comfort reflected the changing attitudes towards men’s fashion in the early 20th century. It catered to a growing audience that valued both elegance and practicality, mirroring the broader cultural shift towards a more relaxed but still polished style. The advertisement also highlighted the influence of leisure activities on fashion trends, as it suggested that dressing well was just as important during social occasions as it was in professional settings. Today, this artwork serves as a fascinating glimpse into the world of vintage advertising, offering collectors and enthusiasts a beautifully preserved piece of sartorial history.
